NHS Choices weekly website report – week 8

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Should we be eating 10 portions of fruit and veg a day?

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This week’s NHS Choices website weekly report covers the period from February 20-26 2017, which saw 11.9 million visits to the site. This was a 2.81% increase on the previous week, and a 0.28% increase compared with the same period last year. Unique visitors totalled 8.55 million.

NHS Choices visits 2016 vs 2017

Top 10 site area visits (% of total visits)

Visits to Live Well saw the biggest increase this week, going up by 0.36%. This week’s biggest faller was Treatments and Conditions, which saw a 0.54% decrease in visits compared with last week.

Within Treatments and Conditions, there are a number of guides providing in-depth information on topics such as ‘pregnancy and baby’; ‘contraception’; ‘vaccinations’; ‘stress, anxiety and depression’; and a guide for ‘care and support’. Guides accounted for 9.55% of all site visits in week 8.


5 A DAY: There was increased interest in ‘5 A DAY’ pages after it was reported we should be eating 10 portions of fruit and veg to cut the risk of early death. Visits to the ‘5 A DAY portion sizes’ page saw visits rise by 803% to 35,351, while the ‘5 A DAY: what counts?’ page saw visits increase by 424% to total 19,622. The associated ‘Behind the Headlines’ article saw 6,151 visits, while the related Change4Life page – ‘5 A DAY portion sizes: how much is a portion of fruit or veg?’ – saw visits go up by 697% to reach 6,113.

Brugada syndrome: A story covered by a number of national newspapers about a woman who mistakenly thought her boyfriend was snoring when he was actually taking his dying breaths led to an increase in visits to the ‘Brugada syndrome’ page. Lisa Lee’s partner Lewis Little had the rare heart condition, but was diagnosed as a low-risk sufferer. Visits to the page rose by 934% to 13,023, with 54% of the weekly total occurring on February 20, the day most stories were published.

Top 10 search engine referral phrases: ‘Sepsis’, ‘fibromyalgia’ and ‘vagina’ moved into the top 10 this week after ranking 18th, 11th and 12th last week.

Sepsis: Visits to sepsis pages saw an increase after it was reported experts believe more people suffer with the condition each year than previously thought. The ‘Sepsis introduction’ page saw visits rise by 33% to 34,634, while the ‘causes’ page saw an 85% increase to total 11,243. Visits to the ‘treatment’ page went up by 32%.

Albinism: BBC Two’s ‘This World’ caused a spike in visits to albinism pages after the programme examined the persecution and discrimination of people with albinism in Tanzania and Malawi. The ‘Albinism introduction’ page saw visits go up by 468% to 4,201, with 51% of the weekly total occurring on February 23, the day the programme aired. More than three-quarters of visits to the page on the Thursday occurred during the 9-9.59pm viewing window and two hours afterwards. The ‘causes’ and ‘symptoms’ pages saw visits rise by 321% and 363% respectively.

Trimethylaminuria (‘fish odour syndrome’): Press reports and an interview on ITV’s ‘This Morning’ with Kelly Fidoe-White led to an increase in visits to the ‘Trimethylaminuria (‘fish odour syndrome’)’ page. Kelly has this rare genetic disorder, which causes a strong body odour usually described as smelling like rotting fish, faeces or garbage. Weekly visits to the page rose by 206% to 5,635, with spikes occurring on February 20, when stories were published in the papers, and again on February 22, the day the ‘This Morning’ interview aired.

Top 10 videos: Video views, including those on the NHS Choices YouTube channel, were 151,261, a 7.29% decrease compared with the previous week. The ‘Pilates’ video was top, with 5,525 views.

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