NHS Choices weekly website report – week 10

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How much sleep do kids need?

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This week’s NHS Choices website weekly report covers the period from March 6-12 2017, which saw 11.8 million visits to the site. This was a 2.13% increase on the previous week, and an 8.21% decrease compared with the same period last year. Unique visitors totalled 8.49 million.

NHS Choices visits 2016 vs 2017

Top 10 site area visits (% of total visits)

Visits to Treatments and Conditions saw the biggest increase this week, going up by 0.26%. This week’s biggest faller was Service Directories, which saw a 0.13% decrease in visits compared with last week.

Within Treatments and Conditions, there are a number of guides providing in-depth information on topics such as ‘pregnancy and baby’; ‘contraception’; ‘vaccinations’; ‘stress, anxiety and depression’; and a guide for ‘care and support’. Guides accounted for 9.54% of all site visits in week 10.

Cardiomyopathy: There was a 228% increase in visits to the ‘Cardiomyopathy’ page after a coroner announced that singer George Michael had suffered from a number of health problems, including dilated cardiomyopathy. Weekly visits to the page totalled 7,212, with more than 50% occurring on March 7, the day the announcement was reported in the news. Another condition the coroner attributed to George Michael’s death was fatty liver disease. Visits to the ‘Non-alcoholic fatty liver disease (NAFLD)’ page saw a 185% increase to reach 23,142, with a spike in visits seen on March 7.

Sleep tips: A post on the NHS Choices Facebook page that linked to the ‘Healthy sleep tips for children’ page led to an increase in visits to the page. Visits went up by 356% to total 3,006, with 59% of traffic to the page coming via Facebook. The page was also promoted on the NHS Twitter account. The ‘How much sleep do kids need?’ page, which is linked to from the ‘Healthy sleep tips for children’ page, also proved popular – visits saw a 90% increase, totalling 14,914. Related sleep pages that also saw an increase in interest included ‘Why lack of sleep is bad for your health’ (up by 109% to 11,718) and ‘Why am I tired all the time?’ (up by 15% to 18,648).

Kidney disease: Promotion of World Kidney Day on NHS Choices Facebook and Twitter pages led to a 333% rise in visits to the ‘Kidney disease self-assessment’ page. Visits to the page reached 5,039. Some related kidney disease pages saw increases in visits, too – the ‘Chronic kidney disease symptoms’ page saw an 18% uplift in traffic, while visits to the ‘Chronic kidney disease introduction’ page went up by 2% to reach 12,054.

Top 10 search engine referral phrases: ‘What is sex’ and ‘sepsis’ entered the top 10 this week after ranking 12th and 23rd respectively last week.

Type 2 diabetes: Several different news stories about type 2 diabetes were covered by a number of national newspapers during the week, including whether a gluten-free diet can increase your risk of type 2 diabetes. This saw visits to the ‘Type 2 diabetes overview’ page rise by 19% to total 21,003, while the ‘symptoms’ page saw a 20% increase in traffic to reach 14,233.

Cold sore: A relatively common condition proved popular this week, with visits to the ‘Cold sore (herpes simplex virus)’ page seeing a 134% increase to reach 11,370.

Binge drinking: The ‘Binge drinking’ page saw visits rise by 170% to 4,071. During the week, the results from Public Health England’s alcohol consumption statistics were reported in the press. The statistics revealed 1 in every 4 adults drank more than the current guidelines of 14 units a week between 2011 and 2014. People in the north east of England were most likely to exceed the recommended limit. More than 50% of traffic to the page on NHS Choices came through a OneYou email.

Top 10 videos: Video views, including those on the NHS Choices YouTube channel, were 173,690, a 0.41% increase compared with the previous week. The ‘Pilates’ video was top, with 4,898 views.

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