NHS Choices weekly website report – week 12

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This week’s NHS Choices website weekly report covers the period from March 20-26 2017, which saw 11.6 million visits to the site. This was a 1.98% decrease on the previous week, and a 3.62% increase compared with the same period last year. Unique visitors totalled 8.38 million.

NHS Choices visits 2016 vs 2017

Top 10 site area visits (% of total visits)

Visits to the One You core saw the biggest increase this week, going up by 2.07%. This week’s biggest faller was Treatments and Conditions, which saw a 1.29% decrease in visits compared with last week.

Within Treatments and Conditions, there are a number of guides providing in-depth information on topics such as ‘pregnancy and baby’; ‘contraception’; ‘vaccinations’; ‘stress, anxiety and depression’; and a guide for ‘care and support’. Guides accounted for 9.34% of all site visits in week 12.


One You: The launch of the latest One You campaign, which encourages adults to get more active by walking briskly in daily bursts of 10 minutes (Active 10’s) or more, led to an increase in visits to One You pages. The ‘How Are You’ quiz page proved the most popular, seeing a 2.22K% increase in visits to total 260,237, making it the most visited page overall during week 12. The ‘Apps’ page saw a 1.62K% increase in visits to reach 40,440, while visits to the ‘Weight Loss’ page went up by 2.25K% to 11,327.

Mastocytosis: BBC One’s ‘DIY SOS’ caused a significant spike in visits to mastocytosis pages after the programme featured Chloe, who has the condition. Visits to the ‘Mastocytosis introduction’ page saw a 3.81K% increase to total 64,994, with 85% of visits occurring on March 22 – the day the episode was shown. Visits on the Wednesday peaked during the 9-10pm viewing window, with 95% of the daily total occurring during the programme and in the hour immediately after. The ‘symptoms’ page saw a 342% rise in traffic, while the ‘treatment’ page saw visits go up by 499%.

Top 10 search engine referral phrases: ‘Shingles’ and ‘fibromyalgia’ entered the top 10 this week after ranking 14th and 11th respectively last week.

Amyloidosis: The death of the former Northern Ireland First Minister Martin McGuinness led to an increase in visits to the ‘Amyloidosis introduction’ page. Mr McGuinness had confirmed he had the condition in January. Visits peaked on March 21 – the day his death was announced – with visits to the page seeing a 724% increase to total 15,829.

Mycobacterium chimaera infection: Nearly 3,000 Welsh patients who have undergone heart operations have been told they may have been exposed to
Mycobacterium chimaera – a rare but potentially serious infection linked to the use of a device used to heat and cool the blood during some types of heart surgery. Visits to the ‘Mycobacterium chimaera infection’ page saw a 518% increase to total 3,568.

How to be happier: Promotion of International Day of Happiness on both the NHS Choices Facebook and Twitter pages led to a rise in visits to the ‘How to be happier’ page. The page, which was linked to from both posts, saw a 102% increase in traffic to total 6,402 visits. The tweet received 173 retweets and 113 likes, while the Facebook post saw 327 reactions and 374 shares.

Top 10 videos: Video views, including those on the NHS Choices YouTube channel, were 180,248, a 3.34% increase compared with the previous week. The ‘Pilates’ video was top, with 5,410 views.

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