In March 2017 our Facebook account gained 2,964 followers, taking the total up to 148,058. We received 1,654 new followers on Twitter, taking the total up to 204,435. Across the month we had 348,893 engaged users, encompassing likes, comments, shares and clicks on social media.
Top 10 clicked links on Facebook
|1||Post||BEAT ovarian cancer symptom checker tool||11,499|
|2||Post||Kidney disease tool||2,188|
|3||Post||How to be happier||2,001|
|4||Post||Generalised anxiety disorder in adults||1,825|
|5||Post||Healthy sleep tips for children||1,632|
|10||Post||ABCDE of moles tool||917|
Top 10 clicked links on Twitter
|1||Tweet||Kidney disease tool||1,791|
|2||Tweet||How to cut down on sugar in your diet||881|
|3||Tweet||Heart age tool||620|
|4||Tweet||Asthma attack: what to do||578|
|5||Tweet||Heart age tool||479|
|6||Tweet||Heart age tool||447|
|7||Tweet||BEAT ovarian cancer symptom checker tool||437|
|9||Tweet||Symptoms of ovarian cancer||341|
|10||Tweet||5-minute wake-up workout||318|
Top post on Twitter and Facebook – Symptoms of sepsis video
Our tweet that reached the most people this month featured a video on the symptoms of sepsis, produced as part of a campaign by Public Health England. This tweet received 400 retweets, 173 likes, 13,388 video views, and reached 84,217 people.
— NHS Choices (@NHSChoices) March 10, 2017
Our Facebook post that reached the most people this month was the same sepsis content. This post had 1,726 reactions, comments and shares, 54,175 video views, and reached 143,952 people
Ovarian Cancer Awareness Month
the “BEAT ovarian cancer symptom checker tool” was the most clicked link on Facebook this month, likely due to March being Ovarian Cancer Awareness Month. For the fourth year in a row, it is the top clicked link on Facebook in March, with 11,499 clicks.
World Kidney Day
World Kidney Day proved popular this year, leading to the kidney disease self-assessment tool being the most clicked link on Twitter, with 1,791 clicks. The tweet also received 317 retweets, 138 likes and reached 74,058 people. A similar Facebook post had 801 reactions, comments and shares, reached 65,501 people and had 2,066 clicks to the website.
— NHS Choices (@NHSChoices) March 9, 2017
International Day of Happiness
A post linking to advice on ‘how be happier’ was the third most clicked link on Facebook this month. This post, shared on International Day of Happiness, received 1,053 reactions, comments and shares, reached 85,710 people and had 2,001 clicks to the website. This Facebook post was also the cause of an overall 102% increase in traffic to the page, recorded in the weekly web report.
Heart age tool
The heart age tool features once again in our monthly blog, it is the third, fifth and sixth most clicked link on Twitter, accounting for a total of 2,427 visits to the tool. It is in the list ‘top clicked links on Twitter’ for the fourth consecutive month.
Could ‘stories’ be a second newsfeed for the mobile generation?
Taking the function from Snapchat, Facebook is rolling out stories in the main Facebook app. You can now share stories with your Facebook friends and see what your friends have been up to for the past 24 hours.
It is swapping text and photo updates with visual communication to feel more personal. This raises questions for business accounts (including us) and how they might continue to fit into a user’s newsfeed. As the platform develops and its use becomes clearer, we may see changes in advertising on the platform, with more options to feature in this ‘second feed’. Read more here.
“5 stars feels very yesterday now” says Netflix boss
Netflix will soon be changing its ratings system for the first time in several years, switching from a traditional 5-star rating to a thumbs-up/thumbs-down system. One of the main reasons to switch is based on users and what is believed to be the best rating function for them, as people are rating to improve their own experience rather than for others.
After a few months of beta testing the “thumbs”, the company observed that over 200 per cent more ratings were logged, cementing the decision to change the system. In addition to this, Netflix plans to use algorithms for “percent matching”, which means it will show a percentage below titles indicating how likely a user will enjoy watching a show.