Social and Digital Media blog – March 2017

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In March 2017 our Facebook account gained 2,964 followers, taking the total up to 148,058. We received 1,654 new followers on Twitter, taking the total up to 204,435. Across the month we had 348,893 engaged users, encompassing likes, comments, shares and clicks on social media.

Top 10 clicked links on Facebook

Link Clicks
1 Post BEAT ovarian cancer symptom checker tool 11,499
2 Post Kidney disease tool 2,188
3 Post How to be happier 2,001
4 Post Generalised anxiety disorder in adults 1,825
5 Post Healthy sleep tips for children 1,632
6 Post Norovirus 1,316
7 Post Clinical depression 1,196
8 Post 10-minute workouts 1,011
9 Post Glaucoma 920
10 Post ABCDE of moles tool 917


Top 10 clicked links on Twitter

Link Clicks
1 Tweet Kidney disease tool 1,791
2 Tweet How to cut down on sugar in your diet 881
3 Tweet Heart age tool 620
4 Tweet Asthma attack: what to do 578
5 Tweet Heart age tool 479
6 Tweet Heart age tool 447
7 Tweet BEAT ovarian cancer symptom checker tool 437
8 Tweet Clinical depression 382
9 Tweet Symptoms of ovarian cancer 341
10 Tweet 5-minute wake-up workout 318


Top post on Twitter and Facebook – Symptoms of sepsis video
Our tweet that reached the most people this month featured a video on the symptoms of sepsis, produced as part of a campaign by Public Health England. This tweet received 400 retweets, 173 likes, 13,388 video views, and reached 84,217 people.

Our Facebook post that reached the most people this month was the same sepsis content. This post had 1,726 reactions, comments and shares, 54,175 video views, and reached 143,952 people

Ovarian Cancer Awareness Month
the “BEAT ovarian cancer symptom checker tool” was the most clicked link on Facebook this month, likely due to March being Ovarian Cancer Awareness Month. For the fourth year in a row, it is the top clicked link on Facebook in March, with 11,499 clicks.

The most popular Facebook post had 1,181 reactions, comments and shares, reached 134,440 people. The most popular tweet had 173 retweets, 55 likes, reached 30,286 people and had 314 link clicks.

World Kidney Day
World Kidney Day proved popular this year, leading to the kidney disease self-assessment tool being the most clicked link on Twitter, with 1,791 clicks. The tweet also received 317 retweets, 138 likes and reached 74,058 people. A similar Facebook post had 801 reactions, comments and shares, reached 65,501 people and had 2,066 clicks to the website.

International Day of Happiness
A post linking to advice on ‘how be happier’ was the third most clicked link on Facebook this month. This post, shared on International Day of Happiness, received 1,053 reactions, comments and shares, reached 85,710 people and had 2,001 clicks to the website. This Facebook post was also the cause of an overall 102% increase in traffic to the page, recorded in the weekly web report.

Heart age tool
The heart age tool features once again in our monthly blog, it is the third,  fifth and sixth most clicked link on Twitter, accounting for a total of 2,427 visits to the tool. It is in the list ‘top clicked links on Twitter’ for the fourth consecutive month.

Could ‘stories’ be a second newsfeed for the mobile generation?
Taking the function from Snapchat, Facebook is rolling out stories in the main Facebook app. You can now share stories with your Facebook friends and see what your friends have been up to for the past 24 hours.

It is swapping text and photo updates with visual communication to feel more personal. This raises questions for business accounts (including us) and how they might continue to fit into a user’s newsfeed. As the platform develops and its use becomes clearer, we may see changes in advertising on the platform, with more options to feature in this ‘second feed’. Read more here. 

“5 stars feels very yesterday now” says Netflix boss
Netflix will soon be changing its ratings system for the first time in several years, switching from a traditional 5-star rating to a thumbs-up/thumbs-down system. One of the main reasons to switch is based on users and what is believed to be the best rating function for them, as people are rating to improve their own experience rather than for others.

After a few months of beta testing the “thumbs”, the company observed that over 200 per cent more ratings were logged, cementing the decision to change the system. In addition to this, Netflix plans to use algorithms for “percent matching”, which means it will show a percentage below titles indicating how likely a user will enjoy watching a show.

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