NHS Choices weekly website report – week 15

, Reporting, Weekly Report

Did you require out of hours pharmacy services this Easter?


This week’s NHS Choices website weekly report covers the period from April 10-16 2017, which saw 10.2 million visits to the site. This was a 4.4% decrease on the previous week, and an 11.63% decrease compared with the same period last year. Unique visitors totalled 7.45 million.

NHS Choices visits 2016 vs 2017

Top 10 site area visits (% of total visits)

Visits to Find and Compare saw the biggest increase this week, going up by 0.18%.

Within Treatments and Conditions, there are a number of guides providing in-depth information on topics such as ‘pregnancy and baby’; ‘contraception’; ‘vaccinations’; ‘stress, anxiety and depression’; and a guide for ‘care and support’. Guides accounted for 7.87% of all site visits in week 15.

Mastocytosis: The BBC One show ‘DIY SOS’ helped a woman in Bidford-on-Avon, who has mastocytosis, transform her home. The Stratford Observer reported on the episode, highlighting a joiner who volunteered to help out on the show. The same publication also originally brought the plight of the recipient to light. The show increased visits to the ‘Mastocytosis introduction page’ by 266% to 4,598.

Pharmacies and out of hours services: With both Good Friday and Easter Sunday during this week, some users of NHS Choices were looking for out-of-hours services for these days – as we typically see during bank holiday periods. The Live Well page ‘Medicines out of hours’ increased visits by 218% compared with last week, while the pharmacy service search was up by 125% to 36,348 visits. The ‘Urgent and emergency care services in England’ page also saw an increase, by 47% to 10,826 visits.

Snake bites: A father of two toddlers was bitten by an adder as he tried to remove it after it had crawled under his child’s pushchair. The Sun reports that as he went to move the snake, the adder bit him and sent the man into anaphylactic shock. The story had visits to the ‘Snake bite introduction’ increase by 131% to 4,039.

Top 10 search engine referral phrases: ‘Chicken pox’ and ‘What is sex’ entered the top 10 this week after ranking 12th and 18th respectively last week.

Diabetes: The Daily Express featured a story about how type 2 diabetes could be prevented by switching to a high-fibre diet, reporting on findings from the University of Eastern Finland that found that indolepropionic acid, which is produced by intestinal bacteria, and its production is boosted by a fibre-rich diet. On the back of this, the ‘Diabetes tool’ saw visits rise by 117% to 7,516.

Weight loss surgery: A BBC Two programme on the subject of obesity explored the subject by asking whether the NHS is biased against obese patients. The Express reports that the show was presented by Professor Rachel Batterham, research scientist and head of obesity services at University College Hospital, who questioned the current NHS system for treating obesity, arguing weight loss surgery is an exceptionally effective tool that’s being underutilised. The news had visits to the ‘Weight loss surgery: who can use it’ page by 108% to 2,577 visits.

Vitiligo: Metro ran a story on a woman with vitiligo who created her own make-up brand to cover the patchy skin the condition causes, and is now marketing it to sell to others with the condition. The news had visits to the ‘Vitiligo introduction page’ increase by 86% to 9,607 visits.

Top 10 videos: Video views, including those on the NHS Choices YouTube channel, were 144,776, a 2.56% decrease compared with the previous week. The Pilates video was top, with 3,748 views.

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