NHS Choices weekly website report – week 16

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This week’s NHS Choices website weekly report covers the period from April 17-23 2017, which saw 10.65 million visits to the site. This was a 3.82% increase on the previous week, and a 4.92% decrease compared with the same period last year. Unique visitors totalled 7.73 million.

NHS Choices visits 2016 vs 2017

Top 10 site area visits (% of total visits)

Visits to Live Well saw the biggest increase this week, going up by 0.31%. This week’s biggest faller was Treatments and Conditions, which saw a 0.37% decrease in visits compared with last week.

Within Treatments and Conditions, there are a number of guides providing in-depth information on topics such as ‘pregnancy and baby’; ‘contraception’; ‘vaccinations’; ‘stress, anxiety and depression’; and a guide for ‘care and support’. .Guides accounted for 9.96% of all site visits in week 16.

Klinefelter syndrome: ITV’s ‘Emmerdale’ was responsible for a rise in visits to the ‘Klinefelter syndrome’ page when the character Adam was told he may have the condition after tests showed he is infertile. Visits to the ‘Klinefelter syndrome’ page rose by 769% to 12,291, with visits being highest during the episodes on April 18 and 19. Visits during the 7-7.59pm viewing window on Wednesday accounted for 53% of the daily total. Visits remained elevated in the following hours. Related visits to the ‘Infertility introduction’ and ‘Low sperm count’ pages also saw increases, with the former seeing a 15% increase in traffic, while the latter saw visits rise by 47%.

Scoliosis: Visits to scoliosis pages saw a significant increase after a young contestant on ITV’s ‘Britain’s Got Talent’ revealed she has the condition. Visits to the ‘Scoliosis introduction’ page saw a 345% increase in traffic to total 20,548. More than 80% of weekly visits occurred over the weekend, with visits during the 9-9.59pm viewing window on April 22 accounting for 66% of visits on the Saturday. Visits to the ‘Treatments for scoliosis in children’ page saw a 324% rise.

Top 10 search engine referral phrases: ‘www.nhs.uk/referrals’ and ‘nhs direct’ entered the top 10 this week after ranking 19th and 13th respectively last week.

Counselling: Reports that Prince Harry disclosed he sought counselling after the death of his mother led to increased interest in related pages. The ‘Counselling’ page saw a 43% rise in traffic to total 7,325, while visits to the ‘Can I get free therapy or counselling?’ page saw visits increase by 36% to 6,406. Related content to see increased visits included the ‘Psychotherapy introduction’ page (up by 90%), the ‘Cognitive behavioural therapy (CBT)’ page (up by 25%), and ‘Coping with bereavement’ page (up by 41%).

MRSA infection: BBC One drama ‘Line of Duty’ caused a spike in visits to MRSA infection pages after the character DCI Roz Huntley had to have her hand amputated to save her life from MRSA and sepsis. Visits to the ‘MRSA infection introduction’ page rose by 701% to 9,489, while visits to the ‘MRSA infection – Causes’ page saw visits go up by 122%. Visits were highest when the episode aired and in the hours following it, with 86% of the daily total occurring between 9pm and 11.59pm.

Superfoods: A post promoting National Tea Day on the NHS Choices Facebook page saw increased visits to the ‘Green tea: the elixir of life or just hype?’ page, as well as to pages on other so-called superfoods. Visits to the ‘Green tea: the elixir of life or just hype?’ page saw a 50% increase to reach 4,672, with 50% of referrals coming from Facebook. Other superfood pages to see increases included ‘What are superfoods?’, ‘Can beetroot juice give you wings?’, and ‘Blueberries: antioxidant powerhouse?‘.

Top 10 videos: Video views, including those on the NHS Choices YouTube channel, were 185,689, a 28.26% increase compared with the previous week. The ‘Pilates’ video was top, with 4,370 views

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