NHS Choices weekly website report – week 17

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This week’s NHS Choices website weekly report covers the period from April 24-30 2017, which saw 10.7 million visits to the site. This was a 0.47% increase on the previous week, and a 5.20% decrease compared with the same period last year. Unique visitors totalled 7.78 million.

NHS Choices visits 2016 vs 2017

Top 10 site area visits (% of total visits)

Visits to Service Directories saw the biggest increase this week, going up by 0.43%. This week’s biggest faller was Treatments and Conditions, which saw a 0.77% decrease in visits compared with last week.

Within Treatments and Conditions, there are a number of guides providing in-depth information on topics such as ‘pregnancy and baby’; ‘contraception’; ‘vaccinations’; ‘stress, anxiety and depression’; and a guide for ‘care and support’. .Guides accounted for 9.90% of all site visits in week 17.

Healthcare abroad: Information about healthcare abroad was popular this week, with visits to the ‘Cover your healthcare abroad’ page seeing a 150% increase to total 22,931, while the ‘Country-by-country guide’ page saw visits go up by 11% to 4,179. The most popular page was the ‘European Health Insurance Card (EHIC)’ page, which saw visits rise by 9% to 134,509, making it the fifth most visited page on NHS Choices. The common health question (CHQ) ‘How do I get an EHIC (European Health Insurance Card)?’ was also popular, seeing a 15% increase in weekly traffic, while another CHQ, ‘What do I do if I lose my EHIC or it gets stolen?’, saw visits go up by 12%.

Necrotising fasciitis: There was a marked increase in visits to both the ‘Necrotising fasciitis’ and ‘Sepsis introduction’ pages after a number of national newspapers ran stories about a 44-year-old woman who developed the “flesh-eating disease” after shaving her bikini line. Visits to the ‘Necrotising fasciitis’ page rose by 107% to reach 3,496, while visits to the ‘Sepsis introduction’ page went up by 46% to total 39,231. Visits to both pages were highest on April 26, the day the news was published.

Attention deficit hyperactivity disorder (ADHD): The BBC Two documentary ‘Horizon: ADHD and Me with Rory Bremner’ led to an increase in visits to related pages. The ‘Attention deficit hyperactivity disorder (ADHD) introduction’ page saw a 69% increase in traffic to total 18,967, with 27% of the weekly total occurring the day the programme aired. Visits to the ‘symptoms’ page rose by 76% to 17,927, while the ‘diagnosis’ page saw a 64% increase in visits.

Top 10 search engine referral phrases: ‘Vagina’ and ‘bmi calculator nhs’ moved up in the top 10 this week after ranking 9th and 10th respectively last week.


Glaucoma: The ‘Behind the Headlines’ article, ‘New glaucoma test could save millions from blindness’ led to an increase in visits to glaucoma content. The ‘Glaucoma’ page saw traffic go up by 52% to 9,337, while visits to the ‘types’ page went up by 84%. Visits to the ‘Behind the Headlines’ article totalled 2,584 – visits on April 27, the day the article was published, accounted for 55% of the weekly total.

Hepatitis A: Traffic to hepatitis A pages saw an increase after a number of stories reported that an outbreak of hepatitis A in Scotland could be linked to a bakery in Airdrie. Visits to the ‘Hepatitis A’ page rose by 182% to 9,150, with most visits seen on April 29, the day the news was reported.

Slapped cheek syndrome: Visits to the ‘Slapped cheek syndrome’ page saw a 27% increase in traffic to reach 43,063, while the CHQ ‘What are the risks of slapped cheek syndrome during pregnancy?’ saw visits go up by 72% to total 5,456.

Top 10 videos: Video views, including those on the NHS Choices YouTube channel, were 226,169, a 21.80% increase compared with the previous week. The ‘Pilates’ video was top, with 4,598 views.

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