NHS Choices weekly website report – week 18

, Reporting, Weekly Report

Could you endure bee stings to help with Lyme Disease?


This week’s NHS Choices website weekly report covers the period from May 1-7 2017, which saw 10.6 million visits to the site. This was a 1.02% decrease on the previous week, and a 4.02% decrease compared with the same period last year. Unique visitors totalled 7.7 million.

NHS Choices visits 2016 vs 2017

Top 10 site area visits (% of total visits)

Visits to Treatments and Conditions saw the biggest increase this week, going up by 0.2%. This week’s biggest faller was Service Directories, which saw a 0.36% decrease in visits compared with last week.

Within Treatments and Conditions, there are a number of guides providing in-depth information on topics such as ‘pregnancy and baby’; ‘contraception’; ‘vaccinations’; ‘stress, anxiety and depression’; and a guide for ‘care and support’. Guides accounted for 9% of all site visits in week 17.

Lyme disease: Several stories last week focused on Lyme disease, a bacterial infection spread by ticks. Hello Magazine reported Kelly Osbourne appeared on the Dr Oz show in the US, talking about her battle with the disease. ITV news covered the story of a woman from Liverpool who travelled to the US for treatment for Lyme disease. And the Daily Mail posted an article about a woman who has 30 bee stings every week to try to cope with the symptoms. All this news saw traffic to the ‘Lyme disease introduction’ page go up by 38% to 31,521.

Endometriosis: Endometriosis was back in the news after it was reported TV star Lena Dunham had to leave the Met Gala following complications from recent surgery for the condition. Visits to the ‘Endometriosis introduction’ page increased by 20% to total 31,283.

Bipolar disorder: Former Atomic Kitten singer Kerry Katona documented her struggles with bipolar disorder on social media this week, prompting a 23.5% increase in visits to the ‘Bipolar disorder symptoms’ page, with 9,164 visits.

Top 10 search engine referral phrases: ‘Fibromyalgia’ and ‘Shingles’ moved up in the top 10 this week after ranking 12th and 32nd respectively last week.

Tinnitus: It was reported that Craig Gill, drummer for the band Inspiral Carpets, committed suicide after having tinnitus for 20 years. His wife issued a statement about the condition, saying the condition was the only concern he had in his life, which caused him sleep deprivation and anxiety. The news saw visits to the ‘Tinnitus introduction’ page go up by 28.2% to reach 18,471.

Cluster headaches: A feature on cluster headaches in the Metro increased visits to the ‘Cluster headaches’ introduction page by 72.1% to total 10,557.

Tongue tie: Peter Andre’s wife Emily MacDonagh, who is a trained doctor, told the Huffington Post that she felt guilty that she failed to notice that her son Theo had the condition tongue tie. The story linked to the ‘Tongue tie introduction’ page, which drove visits to the page up by 79.7%, totalling 9,597.

Top 10 videos: Video views, including those on the NHS Choices YouTube channel, were 162,891, a 27.98% decrease compared with the previous week. The ‘Pilates’ video was top, with 4,567 views.

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