NHS Choices weekly website report – week 23

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Do you feel tired all the time?

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This week’s NHS Choices website weekly report covers the period June 05-11 2017, which saw 9.99 million visits to the site. This was a 1.20% increase on the previous week, and a 10.49% decrease compared with the same period last year. Unique visitors totalled 7.35 million.

NHS Choices visits 2016 vs 2017

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Top 10 site area visits (% of total visits)

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Visits to Service Directories saw the biggest increase this week, going up by 0.43%. This week’s biggest faller was Treatments and Conditions, which saw a 0.64% decrease in visits compared with last week.

Within Treatments and Conditions, there are a number of guides providing in-depth information on topics such as ‘pregnancy and baby’; ‘contraception’; ‘vaccinations’; ‘stress, anxiety and depression’; and a guide for ‘care and support’. Guides accounted for 9.67% of all site visits in week 23.

Salmonella: News that confectionery makers Mars had recalled some Galaxy, Minstrels and Maltesers Teasers products across the UK and Ireland, warning they might contain salmonella, caused a surge in traffic to the topic. Visits to the ‘Salmonella infection’ page saw a 235% increase to total 11,496. Traffic spiked when the news broke on June 9, with visits on the day accounting for 42% of the weekly total.


Tiredness and fatigue: Pages related to tiredness, fatigue and sleep were popular this week. The ‘10 medical reasons for feeling tired’ page saw a 7% increase in visits, totalling 37,202, while the ‘Why am I tired all the time?’ page saw visits go up by 10% to 19,529. Some of the conditions that can be responsible for tiredness also saw an increase in traffic, with the ‘Chronic fatigue syndrome (CFS/ME) overview’ page seeing a 15% uplift in visits to total 15,908, while the ‘Iron deficiency anaemia introduction’ page saw 25,573 – a 20% increase compared with last week. The ‘10 tips to beat insomnia’ page was also popular, with visits going up by 40%.

Lupus: The ‘Lupus introduction’ page saw a 30% rise in traffic to total 29,267, seeing the page rank inside the top 40 most visited pages on NHS Choices in week 23. The ‘symptoms’ page saw visits increase by 6% to 10,930, while the ‘diagnosis’ page saw visits go up by 9%.

Top 10 search engine referral phrases: ‘Fibromyalgia’ moved into the top 10 this week after ranking 11th last week.

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Diabetes: Diabetes pages proved popular, with the ‘Diabetes overview’ page seeing a 10% increase in traffic to total 15,974, while the ‘Type 2 diabetes self-assessment tool’ page saw visits go up by 48%. Visits to the ‘Type 2 diabetes overview’ page went up by 11% to total 10,174, while the equivalent type 1 diabetes page saw 9,968 visits – a 28% increase compared with the previous week. Gestational diabetes was another topic of interest, with traffic rising by 12% to reach 7,929.

Foot drop: Visits to the ‘Foot drop’ page spiked on June 8 after it was announced singer Phil Collins had been forced to cancel performances at the Royal Albert Hall after sustaining a fall as a result of the condition. Weekly visits to the page rose by 151% to 3,643, with half of the weekly total occurring on June 8.

Hirschsprung’s disease: Interest in content about Hirschsprung’s disease, a condition that causes poo to become stuck in the bowels, went up after a number of national newspapers covered the story of a boy whose stomach swelled to the size of a beach ball as a result of the condition. A second story about a man who needed 30 inches of his bowel removed because of the same condition was also covered this week. The ‘Hirschsprung’s disease introduction’ page saw a 200% increase in traffic to total 3,047.

Top 10 videos: Video views, including those on the NHS Choices YouTube channel, were 136,927, a 0.50% increase compared with the previous week. The ‘Pilates’ video was top, with 4,784 views.

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