NHS Choices weekly website report – week 26

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This week’s NHS Choices website weekly report covers the period June 26 – July 2 2017, which saw 9.99 million visits to the site. This was a 3.66% decrease on the previous week, and a 1.78% decrease compared with the same period last year. Unique visitors totalled 7.32 million.

NHS Choices visits 2016 vs 2017

Top 10 site area visits (% of total visits)

Visits to Service Directories saw the biggest increase this week, going up by 0.59%. This week’s biggest faller was The NHS in England, which saw a 0.58% decrease in visits compared with last week.

Within Treatments and Conditions, there are a number of guides providing in-depth information on topics such as ‘pregnancy and baby’; ‘contraception’; ‘vaccinations’; ‘stress, anxiety and depression’; and a guide for ‘care and support’. Guides accounted for 9.67% of all site visits in week 26.

Listeriosis: News that Sainsbury’s had recalled a number of their sandwich fillers after listeria was discovered in them led to an increase in visits to ‘Listeriosis’ content. The ‘Listeriosis causes’ page saw visits increase by 1.34K% to reach 6,374, while visits to the ‘symptoms’ page rose by 953% to total 5,573. There was also a 418% rise in visits to the ‘Listeriosis introduction’ page, which had 5,391 visits. A number of stories online about an Australian woman who contracted listeriosis after eating contaminated melon also contributed to the rise in visits.

Tiredness and fatigue: Feeling tired was a popular topic this week, with the ‘Why am I tired all the time?’ page seeing visits go up by 29% to 20,795, while the ‘Tiredness and fatigue’ page saw visits increase by 23% to total 12,466. The most visited page on the topic was ‘10 medical reasons for feeling tired’, which saw 39,803 visits – a 21% increase compared with the previous week. Other pages of interest included ‘Why lack of sleep is bad for your health’, ‘Self-help tips to fight fatigue’, and the ‘Insomnia’ page, which saw visits go up by 56% to 6,368.

Top 10 search engine referral phrases: ‘Fibromyalgia’ and ‘EHIC’ moved into the top 10 this week after ranking 13th and 11th respectively last week.


Circumcision: Online stories about the circumcision of young boys in Turkey without anaesthetic led to an increase in visits to pages on the topic. Both the Sun and the Daily Mail covered the story on June 29. Weekly visits to the ‘Circumcision in men’ page rose by 49% to total 8,964, while the ‘Circumcision in boys’ page saw a 74% increase in visits. Visits peaked on June 29, with 33% of the weekly total on this day.

Neuroblastoma: The ‘Neuroblastoma’ page saw a 399% increase to total 7,818 after the family of Bradley Lowery, a young Sunderland fan who has the condition, shared the news that his condition is deteriorating fast. The page received additional attention after news broke of the death of six-year-old Eileidh Paterson, who also had the condition.

Inflammatory bowel disease (IBD): Visits to content on the two conditions known as IBD, ulcerative colitis and Crohn’s disease, saw increases this week. The ‘Ulcerative colitis introduction’ page saw visits go up by 11% to 11,184, while the ‘treatment’ page saw a 9% increase in visits. The ‘Crohn’s disease symptoms’ page saw visits rise by 9%, while the ‘introduction’ saw visits total 12,940, a 2% increase compared with the previous week. Visits to the ‘Inflammatory bowel disease’ page went up 5% to 8,702.

Hodgkin lymphoma: The BBC One documentary ‘Growing Up with Cancer’ caused a spike in visits to the ‘Hodgkin lymphoma introduction’ page after it featured Natasha and Nairn, who both have the condition. Weekly visits totalled 8,625, a 102% increase compared with the previous week. Visits went up on the day the programme aired, with 35% occurring that day. Traffic was highest during the 7-7.59pm viewing window, with visits during this time accounting for 59% of traffic to the page.

Top 10 videos: Video views, including those on the NHS Choices YouTube channel, were 130,115, a 1.16% decrease compared with the previous week. The ‘Pilates’ video was top, with 4,538 views.


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