NHS Choices weekly website report – week 28

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Tennis star prompts rise in Sjögren’s syndrome visits.


This week’s NHS Choices website weekly report covers the period July 10-16 2017, which saw 10.1 million visits to the site. This was a 0.16% increase on the previous week and a 1.95% decrease compared with the same period last year. Unique visitors totalled 7.39 million.

NHS Choices visits 2016 vs 2017

Top 10 site area visits

Visits to Service Directories saw the biggest increase this week, going up by 0.05%. Live Well saw the biggest fall, with a 0.15% decrease compared with last week.

Within Treatments and Conditions, there are a number of guides providing in-depth information on topics such as ‘pregnancy and baby’; ‘contraception’; ‘vaccinations’; ‘stress, anxiety and depression’; and a guide for ‘care and support’. Guides accounted for 9.55% of all site visits in week 28.

Sjögren’s syndrome: The ladies’ Wimbledon tennis final led to interest in Sjögren’s syndrome after beaten finalist Venus Williams, who was diagnosed with the condition in 2011, was asked if it had contributed to her defeat. Visits to the ‘Sjögren’s syndrome introduction‘ page rose by 348% to 26,498, with the ‘symptoms‘ page seeing visits increase by 213% to total 6,252. Visits to the ‘introduction‘ page were highest on the Saturday, when the final was played, accounting for 54% of weekly visits.

Sepsis: Visits to sepsis pages saw an increase during week 28, with the ‘Sepsis  introduction‘ page seeing visits increase by 45% to 27,260, while the ‘causes‘ page saw visits go up by 30% to 4,880. The ‘treatment’ page saw visits rise by 18%.

Multiple sclerosis: The recent multiple sclerosis storyline in ‘Coronation Street’ was responsible for a spike in visits after Monday night’s episode, when a character who had been diagnosed with the condition, Jonny Connor, told his son Aidan. Visits to the ‘symptoms‘ page rose by 28% to 22,152, while the ‘introduction‘ page saw visits go up by 34% to 17,492. Visits to the ‘introduction‘ page were highest on July 10, with visits during the 8pm to 8.59pm viewing window accounting for 34% of the weekly total. There was also a smaller spike in visits at 8am-8.59am, after Nicola Haste – one half of the YouTube vlogging duo ‘Pixiwoo’ – appeared on ‘Lorraine’ to talk about living with multiple sclerosis.

Top 10 search engine referral phrases: ‘Endometriosis’ and ‘tonsillitis’ moved into the top 10 this week after ranking 11th and 15th respectively last week.


Prader-Willi syndrome: Visits to the ‘Prader-Willi syndrome introduction‘ page saw a 115% increase to 4,558 after Katie Price revealed she’s considered hiring a prostitute for her disabled teenage son Harvey when he turns 18. Harvey has a number of health conditions, including Prader-Willi syndrome, which is caused by a genetic defect on chromosome number 15.

Spleen problems and spleen removal: There was a 51% increase in visits to the ‘Spleen problems and spleen removal‘ page after CT scans revealed a 36-year-old man on Channel 4’s ’24 hours in A&E’ had  a potentially life-threatening injury to his spleen. Visits to the ‘Spleen problems and spleen removal‘ page totalled 5,714, with more than 25% of visits occurring on July 12. Visits during the 9pm-9.59pm viewing window accounted for 52% of the daily total.

Hepatitis C: The announcement that a UK-wide inquiry will be held into the contaminated blood scandal caused a rise in visits to the hepatitis C pages. The ‘Hepatitis C introduction‘ page saw visits increase by 81% to 8,317, while the ‘symptoms‘ page saw visits rise by 137% to 3,146. During the 1970s and 1980s, thousands of NHS patients were given blood products from abroad that were contaminated with hepatitis C and HIV. Related visits to the ‘HIV and AIDS symptoms‘ page rose by 6% to 8,417.

Top 10 videos: Video views, including those on the NHS Choices YouTube channel, were 121,273, a 3.71% increase compared with the previous week. The ‘Pilates‘ video was top, with 4,335 views.

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